Pesa Welcomes Adekunle Gold as Brand Ambassador

For years, Pesa has been helping people move money across borders with ease. Whether it’s supporting loved ones back home, receiving payments from abroad, managing multiple currencies, or running a business across countries, the goal has always been the same: make money movement simple, secure, and accessible.

Today, we’re excited to announce a new chapter in that journey.

Pesa is proud to welcome award-winning Nigerian singer, songwriter, and cultural icon Adekunle Gold as its official brand ambassador and the face of our newest campaign, The Gold Standard.

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Introducing The Gold Standard

The Gold Standard is built on the simple idea that, when it comes to moving money across borders, there should be no compromise.

For millions of people around the world, international money movement is part of everyday life. It is how families support one another across continents. It is how entrepreneurs pay suppliers and receive payments. It is how professionals working abroad manage responsibilities in multiple countries.

Yet despite how common these experiences are, sending, receiving, converting, and managing money internationally can still be expensive, complicated, and time-consuming.

At Pesa, we believe people deserve better. Better rates. Better security. Better experiences. And most importantly, a platform they can trust.

That commitment is reflected in everything we do, from zero transfer fees and competitive exchange rates to products designed for people who live, work, earn, and build across borders.

Why Adekunle Gold?

When considering who would represent this next chapter for Pesa, the answer became clear. Adekunle Gold has spent years building a career that transcends borders. From his early beginnings in Nigeria to becoming an internationally recognised artist, he has consistently demonstrated authenticity, creativity, resilience, and excellence.

And those values closely mirror the journey of many people within the Pesa community.

Every day, we serve customers who have moved abroad in search of new opportunities, built businesses across continents, supported family members from thousands of miles away, and created lives that span multiple countries and currencies.

Like them, Adekunle Gold represents a generation that thinks globally while remaining deeply connected to home.

Speaking on the partnership, Adekunle Gold shared:

“Over the years, I’ve had the opportunity to work, perform and connect with people across different countries and cultures. When your life and career span multiple markets, moving money isn’t something you think about occasionally; it’s something you deal with all the time.

“If you’re receiving payments, supporting family, paying collaborators or managing different currencies, you need a platform you can trust.

“What stood out to me about Pesa was how focused they are on solving those everyday challenges for people. They’ve built a platform that makes money movement simpler and safer. I’m excited to be part of that journey and help more people discover what they’re building.”

His perspective reflects the reality of millions of people navigating life across borders every day, and that’s exactly who Pesa exists to serve.

More than just remittance

Pesa customers can do much more than send money. Users can receive, hold, convert, and manage funds across multiple currencies from a single platform. Personal account features include a UK sort code and account number, a dedicated Euro IBAN, and Canadian-dollar receiving capabilities via Interac.

For people managing finances across different countries, these tools provide the flexibility and convenience needed to operate globally without juggling multiple financial providers.

Earlier this year, Pesa also expanded into Kenya, enabling users there to receive money into their KES wallets and manage local transfers more easily.

We also launched Pesa Business, a solution designed to help businesses send international payments, settle supplier payments, and manage cross-border payroll from a single platform.

Together, these milestones represent an important step toward Pesa’s broader ambition: becoming the financial platform of choice for globally connected individuals and businesses.

One account for the global citizen 

At its core, The Gold Standard campaign celebrates the millions of people building lives across borders. And these are who we do it for: 

• The entrepreneur sourcing products from multiple countries.
• The student studying abroad while supporting family back home.
• The professional earning in one currency and spending in another.
• The parent sending money to loved ones every month.
• The creator, freelancer, or consultant working with clients around the world.
• These are the people shaping a more connected future, and they deserve financial tools that move as seamlessly as they do.

“Every transfer, every customer interaction, and every product we build is guided by one belief: trust is earned,” said Tolu Osho, Co-founder and CEO of Pesa.